Insights and News From the LaCross AI Institute
Insights & News - LaCross AI Institute
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The AI Marketing Canvas: A Five-Stage Road Map to Implementing Artificial Intelligence in Marketing
by Raj Venkatesan and Jim Lecinski
This book offers a direct, actionable plan CMOs can use to map out AI initiatives that are properly sequenced and designed for success. The authors pose critical questions to marketers: (1) How should modern marketers be thinking about artificial intelligence and machine learning? and (2) How should marketers be developing a strategy and plan to implement AI into their marketing toolkit?
Latest News From Darden Report
LaCross Institute Conference to Explore Gaps Between AI Expectations and Reality
Artificial IntelligenceChatbot Shopping: Darden Professor Calls Walmart’s OpenAI Partnership ‘Bold, Strategic Gamble’
Artificial Intelligence
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